Speech Writer
There's a reason smart companies hire copywriters. Yet these same corporate leaders all write their own public addresses. I don't understand it. If I hear another CEO talk about how they're "putting a good group of people" together and "strategically planning for the future", I'm not sure what i'll do. It's not that those things aren't important. It's that they're not unique. Every CEO you're competing against is saying roughly the same thing. And if you really want to impress potential investors, that's not going to cut it. Take advantage of the people that write in your corporate voice every day to write dynamic and memorable prose for your next speaking engagement.
