Writing Copy for the Web
Writing copy for the Web is a different kind of beast. People are less willing to read large amounts of copy online. And that can be a problem when you're trying to optimize your site or convey a lot of information. I will keep all of this in mind when writing copy for your Web project, having sucessfully written gateways, e-newsletters and Web content for dozens of clients during my time at MarketSense, McDaniels Marketing Communications, and ever since.